Russia’s Creative Class

In Russia this emerging class of young entrepreneurs has been dubbed Kreativi. They make up Russia’s urbanised, internet-using population that has embraced the globalised world, new Russia’s turbo-capitalism and have brought back a sense of urban dynamism to Russia’s major cities after the troubles of the 90’s.
The Russian creative class has established itself in fields such as media, marketing and advertising and this has been a very important part of Russia’s rebalancing of its economy heavily reliant on the extraction of natural resources.

They embody a new post-industrial force in the world economy, as studied by the economist Richard Florida, that vies to establish the role of Civil Society in post-Soviet Russia and to make Russia an exciting and dynamic place to live, work and do business.

 

Improve your Russian with:

TVrain:
Independent Russian TV Channel with exciting coverage of life in Russia and civil society issues.
http://tvrain.ru/

Afisha:
An exciting lifestyle magazine that deals with all sorts of topics concerning modern Russian society
http://www.afisha.ru/

The Russian Reporter:
Critical social and political commentary of world issues, as well as in-depth coverage of events in Russia and the CIS countries
http://rusrep.ru/

 

More info about the Creative Class:

The Flight of the Creative Class. The New Global Competition for Talent, 2005. HarperBusiness, HarperCollins

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