Contrary to what many people might imagine, Soviet supermarket shelves were not stacked with rows of brand-less commodities. In fact, the process of brand-creation was closely tied to the State’s economic-political agenda. Brands were not only considered to be potential mechanisms for market control, but were intended to represent socialism’s capability of punching with the ...
Although Russia’s main exports have for a long time been oil, gas and other natural resources, the iconic chocolate brand Alyonka (Алёнка) stands out for selling one of the few Soviet products which made it through the economic chaos following the collapse of the Soviet Union. Today, Alyonka is still the brand market leader of ...